For Erte, Proportion is the last component that gives the durable, effective and sale encouraging in the targeted audience mind.
If you know what is your strategy and if you know who you address to; It is the best time to shape esthetic components. You need to process the progress of design very carefully in every channel where you idea will take part. This involves, the color shades of your design, the fonts you use, the design of the place and even the casts gesture and facial expression. Successful design would fascinate the targeted audience from the first moment and get your brand a good feedback.
For this reason, we have our third principal as ‘proportion’ to make reliable, convincing advertisement that leads to sale.