Romain de Tirtoff (23 November 1892 – 21 April 1990) was a Russian-born French artist and designer known by the pseudonym Erté, from the French pronunciation of his initials (pronounced: [ɛʁ.te]). He was a diversely talented 20th-century artist and designer who flourished in an array of fields, graphic arts, including fashion, jewellery, costume and set design for film, theatre, and opera, and interior decor.
In 1907, he lived one year in Paris. He said about this time "I did not discover Beardsley until when I had already been in Paris for a year". In 1910–12, Romain moved to Paris to pursue a career as a designer. He made this decision despite strong objections from his father, who wanted Romain to continue the family tradition and become a naval officer. Romain assumed his pseudonym to avoid disgracing the family. He worked for Paul Poiret from 1913-1914. In 1915, he secured his first substantial contract with Harper's Bazaar magazine, and thus launched an illustrious career that included designing costumes and stage sets. Between 1915–1937, Erte designed over 200 covers for Harper's Bazaar, and his illustrations would also appear in such publications as Illustrated London News, Cosmopolitan, Ladies' Home Journal, and Vogue.
Erté is perhaps most famous for his elegant fashion designs which capture the art deco period in which he worked. One of his earliest successes was designing apparel for the French dancer Gaby Deslys who died in 1920. His delicate figures and sophisticated, glamorous designs are instantly recognisable, and his ideas and art still influence fashion into the 21st century. His costumes, programme designs, and sets were featured in the Ziegfeld Follies of 1923, many productions of the Folies Bergère, and George White's Scandals. On Broadway, the celebrated French chanteuse Irène Bordoni wore Erté's designs.
In 1925, Louis B. Mayer brought him to Hollywood to design sets and costumes for the silent film Paris. There were many script problems, so Erté was given other assignments to keep him busy. Hence, he designed for such films as Ben-Hur, The Mystic, Time, The Comedian, and Dance Madness. In 1920 he designed the set and costumes for the film The Restless Sex starring Marion Davies and financed by William Randolph Hearst.
By far, his best known image is Symphony in Black, depicting a somewhat stylized, tall, slender woman draped in black holding a thin black dog on a leash. The influential image has been reproduced and copied countless times.
Erté continued working throughout his life, designing revues, ballets, and operas. He had a major rejuvenation and much lauded interest in his career during the 1960s with the Art Deco revival. He branched out into the realm of limited edition prints, bronzes, and wearable art.
Two years before his death, Erté created seven limited edition bottle designs for Courvoisier to show the different stages of the cognac-making process, from distillation to maturation. In 2008, the eighth and final of the remaining Erte-designed Courvoisier bottles, containing Grande Champagne cognac dating back to 1892, was released and sold for $10,000 a piece.
His work may be found in the collections of several well-known museums, including the Victoria and Albert Museum, the Metropolitan Museum of Art, and the Los Angeles County Museum of Art (LACMA); as well, a sizable collection of work by Erté can be found at Museum 1999 in Tokyo.
We always mention from Erte as "a versatile design master who inspires creativity". The success and difference of Erte is hidden in ideas of its design. These goal-oriented and unique ideas lead to successfull designs for the messages they convey. According to famous designer Erte who inspired our professional ideas, a promotion can be successfull with 3 principle: function, construction and proportion. Function is the first principle which haul the brand to success and benefit the target mass. Construction is the second principle which requires knowledge, experience and skills to establish the basic structure of promotional activities. Proportion is the last pricniple which carries an aesthetic promotional value, gives the purchasing courage, and leaves an effective and permanent effects in minds. Promotions which synthesize good ideas with universal principles in a impeccable way, will take brands to success by catching up with the era.